How do you monetize emotion?

We as Realtors® are in a very noble profession.  Sure, some say we’re ne’er do wells, scavengers, and only interested in a commission check.  I don’t doubt that for some folks out there this has been the case….however, I’d like to have a conversation with you about us, as agents, being the epitome of compassion in our careers.

When we are working with a client, buyer or seller, we are trusted with finding the perfect home, or getting the most money and closing escrow with minimal stress.

Sounds easy right?  Fill out a contract, fax it over, open escrow, close escrow, NEXT…

If only it were that simple.  The truth is that when you take the Realtor® oath, you are promising to go above and beyond your ethical duties to make sure that your client is not only well represented, but that you do so to a standard that is above reproach, regardless of what the other agent or your client does.  You may have guessed that I take this oath very seriously as do many Agents that I am blessed to keep company with. 

This means that you are now involved in assisting your client make one of the most stressful decisions of their lives (death, divorce and moving are high up on the list as well). 

We have the privilege of being trusted with knowledge of why they need to sell their home (divorce, loss of job, death in the family).  We are trusted with finances, account numbers, social security numbers and why they want to buy a home (divorce, birth in the family, pay raise).  Doesn’t seem so easy now does it?

 Which raises a question: How do you “monetize” emotion? 

How do you put a price tag on the perfect home for the young couple that just got married and will be creating a future for themselves, or starting a family?  How do you put a price tag on selling a home that a couple has lived in for the last 40 years?  The memories?  The kitchen door that has the height of each child and grandchild penciled on the door jamb?                                       

You can’t…these are the things that are (as Mastercard has shown so eloquently) priceless…

 And this is WHY I love what I do!